Futura Red Silk


Kitchen appliances that work with your lifestyle

Choosing the right appliances is a crucial element in creating a new kitchen. We offer a range of kitchen appliances from the leading manufacturers, specialising in Siemens.

Siemens - when only the best will do

Our Ascot showroom is a Siemens IQ Design Studio, which means we’re an endorsed Siemens specialist.

We chose to specialise in supplying Siemens appliances because we believe they’re the best match for the quality of the kitchen units we offer. Siemens is one of the most technologically advanced companies in the world and one of the most environmentally friendly manufacturers of kitchen appliances. We also think theirs are the best looking appliances on the market today.

While Siemens appliances tend to be priced higher than rival brands in the stores and online, as an endorsed specialist, we can offer preferential pricing. In fact we guarantee to beat the best price you can find online for the same appliance.

See for yourself

Each year we hold several all-day cookery demonstrations at our Ascot showroom, where Siemens chefs demonstrate the capabilities of the appliances we sell. This provides a great opportunity for owners of Siemens appliances to find out more about what they can do. It also allows potential customers to mingle with existing ones and find out about their experience of using Siemens appliances and our services, firsthand.

Contact us for details of the next demonstration.

Alternative brands

We’re also able to supply kitchen appliances from the following manufacturers, as well as sourcing products from specific brands of your choice:

  • AEG
  • Amana
  • Blanco
  • Bosch
  • Britannia
  • Caple
  • Carron Phoenix
  • Consort Claudgen
  • De Dietrich
  • Electrolux
  • Elica
  • Falcon
  • Fisher & Paykel
  • Franke
  • Gaggenau
  • Hansgrohe
  • Hera
  • Hotpoint
  • Indesit
  • Insinkerator
  • KitchenAid
  • Liebherr
  • Maytag
  • Miele
  • Myson
  • Neff
  • Perrin & Rowe
  • Rangemaster
  • Siemens
  • Smeg
  • Tapworks
  • Villeroy & Bosch
  • Whirlpool


All the appliances in our showrooms are fully installed, so we can demonstrate them in action if you wish.

Once we understand exactly what you’re looking for, we’ll generally suggest appliances that we believe will suit your taste and needs. If you agree, we’ll provide you with the relevant brochures to look through to make sure you’re happy.

Entertainment and media systems

In addition to the usual kitchen appliances, we can supply and install entertainment and media technology, including plasma TVs, surround sound and integrated music and media systems.

Why not visit one of our showrooms to see some of the options available for yourself?

Ready to see how Applewood can create your dream kitchen?

We’d like the opportunity to discuss your ideas with you over a coffee at one of our showrooms in Ascot or Bracknell. To book an appointment, please use our contact form by clicking here.